Choosing website analytics: GA4, consent, and lighter alternatives
What to measure on a small business website, how Google Analytics fits UK consent rules, and when a simpler tool is enough.
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Plain-English guidance for busy business owners.
Practical notes on the digital foundations, systems, security, data, and decisions that help a small business run well.
What should happen after someone fills in your website contact form?
A website form is only the start. The real value comes from routing enquiries into a protected mailbox, clear ownership, and a follow-up process.
Read the article →Should your business email address be public on your website?
A public address can build trust, but it will also attract spam and phishing. The right answer is usually form first, protected email second.
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